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About Santa Sphere Hold The Spin

Digital events specialists Hipther Agency has revealed its new branding strategy for its flagship conference in the Americas, previously called “Sports Betting & Casino Summit North America.”

Starting 2021, Gaming Americas’ annual summit will be hosted under the “Summits by Gaming Americas” brand and will consist of two events:

22 June, 2021 – Gaming Summit North America (#GSNA2021)

About Santa Sphere Hold The Spin

“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.

“I always found it funny when Colombia was starting, operators were saying ‘players here do not like slots’, as if they have a different DNA. Five years later, they would say, ‘well, they do like slots, but simple slots’. And five years later, they were playing all the usual [slots]. It’s not that they didn’t like slots.

“If someone takes the time to understand what they’re used to playing, what they like, what their history is and take that into consideration, then you can bridge that gap. If operators take that time to understand where players are at, it does make a difference.”

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