About this app
How to play Sinbad
The event is positioned as knowledge-sharing infrastructure for the industry rather than a SOFTSWISS sales platform. With SOFTSWISS positioned as host rather than presenter, the focus stays on where senior technologists think the industry should be putting its investment and attention over the next six to twelve months.
Dunn pointed out that ICE saw the same demand last year, with the Innovator Challenge alongside Microsoft and keynotes from the likes of AWS and Huawei.
This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.
About Sinbad
CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.
“We want Africa Safer Gambling Week to create a platform for ongoing cooperation,” he said.
“The campaign may run for a week, but responsible gambling must be practised throughout the year.”
What is Sinbad?
The first audience eruption during our visit came from a pair of Paris Hilton night-vision goggles. When he looked through them, everything turned grainy green as he struck the stiff, awkward posture recognizable from her leaked sex tape. No explanation. No setup. Just the goggles and the pose. The joke was perfectly timed to the cultural moment—the exact kind of gag Letterman would have killed for.
He also showcased a “Tom Cruise Scientology Starter Kit,” featuring a tiny spring-loaded couch so he could reenact the famous Oprah moment.
Throughout the performance, he skewered himself. With the confidence of a headliner who understood his public perception and chose to weaponize it, he held up a Wendy’s sign with a hole cut through the center, poked his face through, and announced: “This is what I look like when I’m trying to get recognized.”
