About this app
About Sweet Craze
The mayor of the Chicago suburb Burr Ridge says he will return a $2,000 donation from a local restaurateur and social media chef accused of moonlighting as an enforcer for an illegal gambling ring.
In response to a query from local news outlet Patch, Republican Mayor Gary Grasso confirmed the existence of the donations from the Capri restaurant and the Are We Live nightclub, two Burr Ridge businesses owned by Filippo “Gigi” Rovito.
Rovito, whom NBC Chicago previously reported has alleged ties to the Chicago Outfit, is facing federal charges of operating an illegal gambling business and conspiracy to collect extensions of credit by extortionate means.
What is Sweet Craze?
The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”
It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.
If free-to-play builds familiarity, Splash Tech’s jackpot engine is intended to provide a common thread across an operator’s offering, even when the games themselves come from dozens of competing studios.
How to play Sweet Craze
“I think it’s about businesses evolving to understand that having more women inside their businesses will aid and abet the success of their businesses, not hold it back.”
Yaxley adds: “The most meaningful measure of progress is not simply who joins an organisation, but whether opportunities, development and leadership pathways are accessible to everyone.”
Despite the progress made, interviewees agree there are still areas where the gambling industry has work to do.
