Age Of The Gods Ruler Of The Seas

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“In my opinion it’s a mature market,” Rossi states. “Because historically, I believe Peru was one of the first betting markets in all of Latin America. Although the regulation was not there, betting was quite tolerated in the past.

“Of course, the room to grow is going along with the increasing penetration of mobile. And of course, demographically wise, a quite important area, a generation that is looking into online entertainment always wants more and more.”

The next stage for Peru may therefore depend not only on how operators compete for existing bettors, but on how they engage a new generation of digital consumers. “It’s our responsibility, of course, to educate those newcomers into the online gaming world to always play responsibly, with their head on their neck,” Rossi concludes.

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Alongside the online success, Sun International’s land-based casinos segment returned to growth for the first time in three years.

Revenue from land-based casinos edged up 1.5% to R3.42 billion, with Sun International’s share of the market rising 2.3% to 49%.

Sun International attributed the land-based growth to investments in product and marketing, with land-based casino GGR growing 4.4%. The company launched 876 new slot machines and stadium games during the period.

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“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”

A branded jackpot also gives operators a visible identity across content they did not create, turning third-party games into something closer to their own ecosystem.

“There’s this huge, proven revenue opportunity, but it’s also about continuity of the brand that exists across the whole platform and the whole offering,” Wilson adds.